Making sense of international marketing and brand strategy in the information age
Written by Isabelle Andersson Fredagsmys. As Swedes, we all know the concept. Have probably eaten that tacos and squeezed in that sofa when watching Idol ourselves. Unspoken, nobody really likes... Read more
14 August, 2019Written by Mattias Palm In this article I will present 3 key learnings in order to be successful in sales. The relationship between sales and marketing department will be discussed, the classical... Read more
8 May, 2019Image 1. The fight over the power of Social Media (À la mer, 2010) The era of the empowered consumers “There are no secrets. The networked market knows more than companies do about their own... Read more
31 October, 2018Written by Yao Zou Advancement in technology keeps reshaping marketing environment. Web 1.0 was read-only web where marketers created brand contents to reach and maximise influence on consumers.... Read more
5 September, 2018Written By Nina Lehre And the Chips-Award of Lay’s this year’s “Do us a f(l)avor” contest goes to “Crispy Tacoooo”. Recently, more and more companies have been engaged in crowdsourcing... Read more
17 July, 2018Written by Sophia Collischon „If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6.000... Read more
11 July, 2018
