Making sense of international marketing and brand strategy in the information age
Neuromarketing is a hyped term that describes the use of neuroscience in advertising and marketing. It was first used by the BrightHouse Institute in Atlanta in 2002, when the company announced the... Read more
8 January, 2023Written by a Lund University Student Online shopping changed the game completely. Now, Black Friday is the biggest event in the online shopping industry during the whole year. And is far more... Read more
20 November, 2019Written by Isabelle Andersson Fredagsmys. As Swedes, we all know the concept. Have probably eaten that tacos and squeezed in that sofa when watching Idol ourselves. Unspoken, nobody really likes... Read more
14 August, 2019Written by Jessica Volk Image 1: Micro-moments in today’s smartphone society. (Pixels logo design, 2018) Remember the last time you checked your phone? Maybe you scrolled down your... Read more
28 February, 2019Image 1. The fight over the power of Social Media (À la mer, 2010) The era of the empowered consumers “There are no secrets. The networked market knows more than companies do about their own... Read more
31 October, 2018Written by Acamila Moreira KEY FACTS Anti-branding activities are a consequence of customers empowered by the internet and triggered by dissatisfaction and have been increasing constantly... Read more
10 October, 2018Written by Viktoria Chalkidou In an era that consumer trends are changing faster than ever, some consumer trends are here to stay and some others are here to challenge brand managers and their... Read more
23 May, 2018Written by Weronika Bojanowicz I aim at shedding light to the fact that online consumer reviews are not as powerful as commonly suggested. Take that back, the power does not lie in the... Read more
3 October, 2017
