Making sense of international marketing and brand strategy in the information age
If you’re old enough to remember any of the albums below, then you may have noted the recent passing of Columbia House Record Club. Last month, the sixty-year-old marketing icon filed for... Read more
16 January, 2023The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater. That was... Read more
26 September, 2012Part 2 of 2 To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-Suite. A survey conducted by the The Fournaise Marketing Group... Read more
31 July, 2012Part 1 of 2 The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it... Read more
25 July, 2012
