Making sense of international marketing and brand strategy in the information age
Written by Meiru Lu There is a group of people, by using the Chinese social media platform Wechat, they help others to buy commodities, mainly luxury goods outside of mainland China because the... Read more
29 May, 2019Chinese New Year is this week. If you are in China at this moment, you’ll probably hear many people around you say: “Fa Hong Bao”. This phrase literally means “Distributing Red Packet”,... Read more
14 February, 2018Thanks to everyone who participated in the Swedish Chinese Chamber of Commerce (SCCC) event "Doing Business In China". For those who asked for a copy of my slides you can download Eight Myths of... Read more
20 January, 2012After posting on China in Talent Zoo (Marketers: Visit China Before China Visits You) I got a few mails asking about trips to China and the best way to gain an understanding of the market. By far,... Read more
3 November, 2010COMMUNISM AND COMMERCIALISM MERGE IN THIS NEW MARKETING FRONTIER This morning I delivered a speech on branding to 50 communist party leaders in Guangxi province, China. I wasn’t sure what to... Read more
27 October, 2008
