Live Video for Successful Branding
Written by Miglena Zlatanova Do you want to be better than Apple at branding through live video? Follow the 5-steps checklist. There is no room for mistakes. We are live in 3, 2, 1,... Read more
12 December, 2018
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: brand
The Rise of Fake News on Social Media: A Danger for Brands?
Written by Alexandra Raymaekers Introduction Social media is changing the way brands are communicating. Indeed, brands have now lost control of what is being said about them on social media.... Read more
7 November, 2018Turning Consumer Power into Brand Opportunities: The Case of Burger King and the “Angry Tweets”
Image 1. The fight over the power of Social Media (À la mer, 2010) The era of the empowered consumers “There are no secrets. The networked market knows more than companies do about their own... Read more
31 October, 2018Online brand experience on a brand website
Written by Lisa Marie Bauer Establishing measures to create an online brand experience for consumers becomes increasingly important as it serves as a means of differentiation and increases... Read more
22 August, 2017
