Tag Archive: Brand strategy

The right tone of voice on social media

Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more

13 November, 2019

What Is Brand Focus? The Fear Factor

One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience. But for brand managers that means making decisions. And that means taking risks,... Read more

27 March, 2023

5 tips for taking your brand abroad

What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen," a recent event sponsored by the Swedish-American Chamber... Read more

7 April, 2023

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communication's focus. TMI, or too much information, isn’t just a... Read more

18 June, 2014

Brand Focus: Getting to the point

Five filters to sharpen your communication’s focus. TMI, or too much information, isn’t just a funny internet acronym. It’s the reason why many brands fail to get traction in the market with... Read more

19 June, 2014