Tag Archive: Brand strategy

5 tips for taking your brand abroad

What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen," a recent event sponsored by the Swedish-American Chamber... Read more

7 April, 2023

What Is Brand Focus? The Fear Factor

One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience. But for brand managers that means making decisions. And that means taking risks,... Read more

27 March, 2023

The right tone of voice on social media

Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more

13 November, 2019

Online marketing: A shift in power dynamics

Written by Ane Egetoft Nielsen It is no surprise that the use of online marketing platforms has increased tremendously within the latest years and continues to do so. Like in any other developing... Read more

29 January, 2019