Making sense of international marketing and brand strategy in the information age
What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen," a recent event sponsored by the Swedish-American Chamber... Read more
7 April, 2023Click here to listen Transcript This is the edited transcript from Bernard Clive's interview with Sean Duffy, a brand strategist. Bernard Clive: Welcome to another edition of your... Read more
31 March, 2023One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience. But for brand managers that means making decisions. And that means taking risks,... Read more
27 March, 2023Written by Orkun Aydin People love to talk about their experiences with brands and products, and those experiences are crucial for brands to build their stories. Thanks to digital age it is much... Read more
5 February, 2020Written by Emma Björk Olsson (Pxhere, 2018) We are all a part of different communities. We can either be a part of a community by living in a certain place or by sharing a special... Read more
29 January, 2020Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Written by Victoria Rocha Image 1 Brands try to remain part of the different cultural streams. As brands have become “the uninvited crashers of the Web 2.0 party” like Fournier & Avery... Read more
26 March, 2019Written by Helena Lübeck Image 1: Alexa’s revolution (own illustration based on Ugalde, 2018) Alexa, who are you? Imagine a world where we talk more to our virtual voice assistants... Read more
14 March, 2019Written by Jessica Volk Image 1: Micro-moments in today’s smartphone society. (Pixels logo design, 2018) Remember the last time you checked your phone? Maybe you scrolled down your... Read more
28 February, 2019Written by Ane Egetoft Nielsen It is no surprise that the use of online marketing platforms has increased tremendously within the latest years and continues to do so. Like in any other developing... Read more
29 January, 2019
