Tag Archive: Brand Positioning

The fallacy of global brand positioning

Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Positioning the Battle for Your Mind," most of the examples they used... Read more

14 April, 2023

5 tips for taking your brand abroad

What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen," a recent event sponsored by the Swedish-American Chamber... Read more

7 April, 2023

What Is Brand Focus? The Fear Factor

One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience. But for brand managers that means making decisions. And that means taking risks,... Read more

27 March, 2023

Brand Focus: Getting to the point

Five filters to sharpen your communication’s focus. TMI, or too much information, isn’t just a funny internet acronym. It’s the reason why many brands fail to get traction in the market with... Read more

19 June, 2014

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communication's focus. TMI, or too much information, isn’t just a... Read more

18 June, 2014

Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an... Read more

13 May, 2014