Why do most marketing initiatives fail?
“Our tools are better. Our information is better. So why aren’t we better?” Have you ever seen a headline in the business press claiming that most brand launches or M&A-related... Read more
8 February, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Brand management
Top Ten Features of Spotify: Why it should be your daily driver?
Written by Niklas Heed Spotify is an all in one streaming service that permits you access to millions of songs and other media from artists all over the world. To get the most out of Spotify, I... Read more
19 June, 2019Understanding the negative implications of influencer marketing
Written by Asger Häversjö One of the seven laws of network states that with the increasing information on the web, we have limited attention to what we read (Van Dijk, 2012). Recent myths... Read more
24 January, 2019Live Video for Successful Branding
Written by Miglena Zlatanova Do you want to be better than Apple at branding through live video? Follow the 5-steps checklist. There is no room for mistakes. We are live in 3, 2, 1,... Read more
12 December, 2018#Foodstagram: is your pizza instagrammable?
Written by Enrico Signorelli “We are a social pizzeria. The food is first tasted with the eyes, then with the nose and just at the end with the mouth”- Paolo Ghidini, pizza-maker and co-owner... Read more
24 October, 2018Your guide to leveraging user-generated content
Written by Ellen Hessels Social media represents everyone’s chance to 15 minutes of fame; it gives a voice, a chance to stand out, if only for a short period of time. This article talks about... Read more
7 June, 2018
