Tag Archive: Brand Development

What Is Brand Focus? The Fear Factor

One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience. But for brand managers that means making decisions. And that means taking risks,... Read more

27 March, 2023

Brand Focus: Getting to the point

Five filters to sharpen your communication’s focus. TMI, or too much information, isn’t just a funny internet acronym. It’s the reason why many brands fail to get traction in the market with... Read more

19 June, 2014

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communication's focus. TMI, or too much information, isn’t just a... Read more

18 June, 2014

Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an... Read more

13 May, 2014

The problem with passion

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more

18 February, 2014

Marketing in 2014: The audience imperative

As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing... Read more

22 January, 2014