Making sense of international marketing and brand strategy in the information age
Written by Emma Björk Olsson (Pxhere, 2018) We are all a part of different communities. We can either be a part of a community by living in a certain place or by sharing a special... Read more
29 January, 2020Written by Carolin Bruder In recent years the influencer scene has increased rapidly. These days, people, especially the younger generation spends considerably more time in front of their... Read more
19 March, 2019Written by Ellinor Beckman The ongoing digitalization of music consumption, fandom and marketing continues to greet the music industry with new challenges. Marketing managers and record labels... Read more
5 March, 2019Written by Sandra Juncker Photo 1: A computer on social media. “It is a story of how ipsy’s founder, Michelle Phan, parlayed a devoted internet following into one of the country’s... Read more
26 February, 2019Written by Maximilian Hochsteiner INTRODUCTION The internet gives us the opportunity to be whoever we want to be, say whatever we want to say and listen to whoever we want to listen to. Social... Read more
29 August, 2017
