Steve Wozniak on Marketing
Steve Wozniak courtesy of Marketing Week While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that? The Apple... Read more
24 October, 2013
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Apple
How to bring your product launches to new heights
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because... Read more
12 September, 2012Apple: Brand equity in action
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that... Read more
13 June, 2012Steve Jobs’ 1997 brand prophesy
Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below. It's Steve Jobs' 1997 WWDC closing keynote where he prophesied the future of... Read more
26 August, 2011I’m a Mac and I’m a PC trying to help Japan
What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth? The latest MS communication fiasco centered around their efforts to help earthquake victims in... Read more
14 March, 2011What Apple learned from NASA
THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS The new iPhone will continue to gain traction in our collective imagination until it goes on sale next month. For my... Read more
12 June, 2008
