Making sense of international marketing and brand strategy in the information age
How to launch a product — Apple Shows Us How It's Done With The iPHONE 5 Many companies are wondering how to launch a product. It may be apple season (with a small "a") in many parts of the... Read more
14 July, 2023Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that... Read more
13 June, 2022Steve Wozniak courtesy of Marketing Week While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that? The Apple... Read more
24 October, 2013Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below. It's Steve Jobs' 1997 WWDC closing keynote where he prophesied the future of... Read more
26 August, 2011What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth? The latest MS communication fiasco centered around their efforts to help earthquake victims in... Read more
14 March, 2011THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS The new iPhone will continue to gain traction in our collective imagination until it goes on sale next month. For my... Read more
12 June, 2008
