Making sense of international marketing and brand strategy in the information age
Written by Emelie Wassberg Predicted to compromise nearly 74% of ad revenues by 2021, native advertising is a rising trend within the field of online marketing. Simply put, native advertising is... Read more
21 March, 2019Written by Linnéa Björck Consumers have developed avoidance behavior that will minimize the chances of your advertisement being viewed. The effectiveness of your advertisement can be... Read more
21 February, 2019Written by Madalina D. Manole Even though Web 2.0 and social media has been around for some time now, many marketers are still having a hard time understanding its true purpose. As opposed to... Read more
21 August, 2018Written by Liliana Avila Promoting products through third parties’ Instagram personal accounts is becoming a more valid mean to increase brand awareness on social media. In this article we will... Read more
11 April, 2018Celebrating the 17th birthday of McKinsey’s landmark strategy paper as a guide for today’s marketing service firms. It was 17 years ago this month that McKinsey & Company published a... Read more
10 March, 2014Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below. It was drab and rainy in Cincinnati that... Read more
11 May, 2011My friend Cedrik tells me the headline was coined by Jacques Séguéla, President of RSCG before I started in advertising. I heard it from my first creative director at BBDO and have had it repeated... Read more
21 April, 2011In many BtoB companies the career path to the Marketing Departmment seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers. While I... Read more
15 March, 2011Happy Valentine's Day! All of us at The Duffy Agency created this Video Valentine for you to ponder the power of love as a brand. If you like it, spread the love with your favorite marketer... Read more
14 February, 2011The latest issue of The International Duffy Tribune is now available for download. If you are marketing in the US, you'll want to read about the expansion of our Boston Office with the arrival of... Read more
8 February, 2011
