Nine ways to adjust your brand strategy to work online
How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement A premium fashi... Read more
8 May, 2014
Brand Rants
Making sense of international marketing and brand strategy in the information age
Positioned for Success: How SME brands can rule the world
International brand positioning tips from the Amerikadagen forum on marketing small and medium enterprises abroad. I was honored by the invi... Read more
3 April, 2014
Marketing in 2014: The audience imperative
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather em... Read more
22 January, 2014Why games make sense for brands online
If you have ever lived with a two-year old, then you probably know that a) anything can be turned into a game and b) it’s often the ... Read more
29 October, 2013
