Personal Shopper sharing the Christmas lighting on Wechat (source- ‘Daigou’ Laurence)
...2 May 2019 389 Views
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.