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The student blog of international marketing & brand development run in cooperation with Lund University

Maslows hierarchy of human needs as a tool for doing business in a digital landscape

Customer Needs You Must Focus on in a Digital World

How to make your business sustain in an uncertain reality... Read more

14 August, 2019
Influencer marketing is on the rise. What you should know about influencer authenticity

Influencer Authenticity: Can you trust just anyone with your brand?

Find out why influencer authenticity is so important for your brand and what you should be aware of... Read more

7 August, 2019
Instagram logo

The Arise of Instagram’s Society.

With over 400 million stories per day, Instagram is considered as a magnificent tool. Firms should adopt stories in their strategy... Read more

31 July, 2019
Two people shaking hands as an agreement at a sales meeting

How salespeople can benefit from social selling

Find out how social selling can be used to generate new business ... Read more

24 July, 2019
information overload

Information Overload – When Information consumes our Attention

Insights into the phenomenon of information overload from a user perspective... Read more

17 July, 2019
Uber a part of sharing economy #Uber

YOU + Sharing Economy = Match?! Self-Test: Uber or DriveNow type?

Sharing economy? – a part of your life?! Ever wondered, if that could be something for you?... Read more

10 July, 2019
Find out more about Santorini and the role of #travelgram

#TRAVELGRAM: The effect of Instagram on traveling

Four reasons why Instagram is influencing our travel behavior ... Read more

3 July, 2019
Screening job applicants using social media Source: Lin, 2014 [Accessed 25 Nov. 2018]

Applying for a Job? Don’t let Social Media stand in your way!

70 % of employers investigate candidates’ social media profiles in the hiring process. Learn how to best present your digital self... Read more

26 June, 2019
Is an image that displays different platforms that Spotify is available on. There is an iMac, MacBook Pro, iPad, iPhone, and an Android phone.

Top Ten Features of Spotify: Why it should be your daily driver?

Top ten list of different features of Spotify and why Spotify should be your choice of daily driver for music streaming service... Read more

19 June, 2019
By clicking the microphone in Googles search field, you can do a voice search

Hey Google, do I need to prepare my marketing strategy for voice search?

If you haven’t already started adopting voice search into your marketing strategy, then you may want to rethink... Read more

12 June, 2019
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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