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The student blog of international marketing & brand development run in cooperation with Lund University

Social media influencers use user-generated content to attract comments, likes and shares

Influencer Marketing: Micro or Macro? Maybe Both?

Daniel Wellington used both macro and micro-influencer marketing to build a watch empire... Read more

23 October, 2019
Girl checking social media, which may have a negative effect on her mental health

Should Brands Consider Mental Health in Their Social Media Strategies?

Brand managers can mitigate mental health issues through their brand’s own social media strategy by promoting wellness and positivity... Read more

16 October, 2019
how to avoid spam filters

Email Marketing Campaign Gone Spam? 5 Tips to Avoid the Spam Filter When Sending Emails

If your emails do not reach the recipients inbox, they probably have been trapped by spam filters. Here are the 5 tips to avoid spam filter... Read more

9 October, 2019
Employer Branding should appear on every level at the workplace

Five Tips To Improve Your Employer Brand

How to build a strong employer brand and the ways to attract the future talents, as it is becoming growingly important topic for CEOs and HR... Read more

2 October, 2019
Attention

MILLENNIAL’S ONLINE NEWS CONSUMPTION: 5 tips for news agencies to get their attention

How do Millennials consume news and how does the disrupted news Industry and news agencies need to act in order to their attention?... Read more

25 September, 2019
6 ways to improve digital marketing using AI

Why You Should Care About AI: 6 Ways to Make Use of It in Digital Marketing

AI is moving from a “nice-to-have” to a necessity within digital marketing. Want to know WHY and HOW to improve? ... Read more

18 September, 2019
Global information society

More Information may Leave us With Less Knowledge and a Change of Personality

Is it possible that more information may leave us individuals with less knowledge and a change of personality in the future?... Read more

11 September, 2019
cowboy hijacking hashtag on social media

OH NO, I got #Hashtag hijacked! These tips will avoid this happening in the future.

Have you been a victim of a Hashtag Hijacking? Don’t stress, with these do’s and dont’s, this will never happen to you again... Read more

4 September, 2019
Person holding smartphone which uses augmented reality technology to project Spider-Man next to a woman standing in the background.

Augmented Reality In Marketing – 4 Ways To Promote Your Business

Learn what AR is, why it is not only a marketing fad and how to make your promotional efforts stand out through this emergent technology... Read more

28 August, 2019

ESports versus traditional sports – Hop on the train

Will eSports eventually outgrow traditional sports?... Read more

21 August, 2019
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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