Influencer marketing is on the rise. What you should know about influencer authenticity

...

27 Jun 2019 204 Views

Influencer marketing is on the rise. What you should know about influencer authenticity

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

BrandBase | @BrandBa_se
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.