gîrjudaria_647_5242_Girju_image3_AR

...

27 Jun 2019 219 Views

A man tries on Timberland clothes in front of a screen using augmented reality technology at the entrance of the brand's store.

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

BrandBase | @BrandBa_se
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.