Steve Wozniak on Marketing

While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is tha...

Steve Wozniak courtesy of Marketing Week

While there isn’t a tech CEO I’ve met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that?

The Apple co-founder went on to attribute Apple’s success to a conscious decision to be a “market-led” company as opposed to a tech-led company. This seemed to be in Steve Job’s DNA. For the rest of us, we need to work at it. Sometimes I feel the most valuable service a marketing firm can offer a CEO is to keep them marinated in the wants, needs and perceptions of their public.

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