What does a brand strategist actually do for a living?

This was the question recently posed to me by CJ Walker, head of Firehead one of Europe's top recruitment firms specialized i...

11 Jun 2012 13969 Views

Brand strategistThis was the question recently posed to me by CJ Walker, head of Firehead one of Europe’s top recruitment firms specialized in web content and technical communication. It’s the type of question that you don’t think about very much until someone like CJ asks you directly.

I’ve done my best to provide a lucid answer on the Firehead blog where CJ published our interview. If you’re wondering what a brand strategist does for a living (this one anyhow) it’s worth a read.

More recently, I’ve been interviewed by Bernard Clive in terms of the role a brand strategist plays online. Listen to the interview or read the transcript.

Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.