Social Media Mantra
What is a Social Media Mantra? Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your... Read more
5 July, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Social Media
Is Nike’s Kaepernick campaign sacrificing everything? #JustDoIt
Written by Imke van Deest Nike has done it again - risking it all On September 3rd, the Instagram Post of kaepernick7 created a hype on social media and divided the masses. Colin... Read more
15 January, 2020The right tone of voice on social media
Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more... Read more
13 November, 2019Understanding the negative implications of influencer marketing
Written by Asger Häversjö One of the seven laws of network states that with the increasing information on the web, we have limited attention to what we read (Van Dijk, 2012). Recent myths... Read more
24 January, 2019“Do Us a F(l)avor” – 3 Ways to Benefit from Crowdsourcing
Written By Nina Lehre And the Chips-Award of Lay’s this year’s “Do us a f(l)avor” contest goes to “Crispy Tacoooo”. Recently, more and more companies have been engaged in crowdsourcing... Read more
17 July, 2018WHEN CONSUMERS FIGHT BACK: HOW TO DEAL WITH NEGATIVE ELECTRONIC WORD-OF-MOUTH – THE CASE OF UNITED AIRLINES
Written by Sophia Collischon „If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6.000... Read more
11 July, 2018Coke takes the social out of media
This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poignant and oh-so-true. By far the best piece of social... Read more
26 February, 2014Stop wasting time with “social media”
You have read how social media wastes a lot of people's time. I couldn't agree more. But I'm not talking about the three hours you spent on Pinterest last night. I'm talking about the hundereds of... Read more
19 July, 2012Why you should give up the words “social media” for lent
A nonsectarian yet slightly pedantic post on the importance of names If you work in marketing you probably use the term "social media" several times a day. But what do you really mean when you say... Read more
27 February, 2012A Holiday Poem for Marketers
Season Greetings! My Marketing Moxie column in Talent Zoo takes on a different format for the Holidays. How the CMO Grinch Got Social is a Dr. Suess-inspired look at the plight of today's CMO and... Read more
21 December, 2011
