Tag Archive: Online Marketing

Online marketing: A shift in power dynamics

Written by Ane Egetoft Nielsen It is no surprise that the use of online marketing platforms has increased tremendously within the latest years and continues to do so. Like in any other developing... Read more

29 January, 2019

Older Adults and Social Media Marketing

Written by Slav Slavov Figure 1. Older Adults and social media marketing can co-exist (Source: Adweek, 2017) Once Upon A Time, There Was A Stereotype About Older Adults… Let’s admit it! In... Read more

27 December, 2018

Stop Annoying Your Audience

Written by Madalina D. Manole Even though Web 2.0 and social media has been around for some time now, many marketers are still having a hard time understanding its true purpose. As opposed to... Read more

21 August, 2018

Online brand experience on a brand website

Written by Lisa Marie Bauer Establishing measures to create an online brand experience for consumers becomes increasingly important as it serves as a means of differentiation and increases... Read more

22 August, 2017

How digitally evolved is your company?

In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital... Read more

12 June, 2015