Written by Victor Ekstam Have you ever been browsing clothes online or checking out the sale on food supplements – only to realize that the item will stalk you on every page you ever visit? Even... Read more
29 August, 2018
Written by Linnéa Björck Consumers have developed avoidance behavior that will minimize the chances of your advertisement being viewed. The effectiveness of your advertisement can be... Read more
21 February, 2019
In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital... Read more
12 July, 2023
Click here to listen Transcript This is the edited transcript from Bernard Clive's interview with Sean Duffy, a brand strategist. Bernard Clive: Welcome to another edition of your... Read more
31 March, 2023
Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most... Read more
4 February, 2014
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when... Read more
18 March, 2014
How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement? A premium fashion brand is unsure if it should follow back on Twitter or remain... Read more
8 May, 2014
Chinese New Year is this week. If you are in China at this moment, you’ll probably hear many people around you say: “Fa Hong Bao”. This phrase literally means “Distributing Red Packet”,... Read more
14 February, 2018