Tag Archive: Marketing Terms

How digitally evolved is your company?

In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital... Read more

12 June, 2015

The problem with passion

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more

18 February, 2014

Why bother monitoring buzz?

Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the... Read more

28 September, 2010

What, exactly, is a market insight?

If you work in marketing, particularly on the strategy or account planning side, then you probably use the word “insight” a dozen times a day. Either in framing your own thoughts  (The main... Read more

13 October, 2008