Making sense of international marketing and brand strategy in the information age
Why drive-to-web works The winner of the populist vote in this year’s Super Bowl ad war is the Betty White Snickers commercial. According to the 2010 USA Today Ad Meter, the commercial... Read more
11 February, 2010The Elf Yourself phenomenon and what it means to marketers OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf... Read more
2 December, 2009Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this... Read more
4 November, 2009This afternoon I received inquiries from 40 journalists. No, I didn’t get nominated for vice president, win the lottery or father one of Angelina Jolie's twins. How did I do it? Easy, I’m on... Read more
9 September, 2008
