Making sense of international marketing and brand strategy in the information age
This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this... Read more
4 November, 2009Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4Cs: What Kotler didn’t tell you.” The talk... Read more
14 October, 2008I read a recent post by one of my favorite marketing authors, Seth Godin, titled “The Myth of Launch PR”. He talks about companies who are obsessed with publicity as they launch their brand onto... Read more
12 September, 2008AS INTERNET PENETRATION GROWS SO DO NEW OPPORTUNITIES FOR MARKETERS There has never been a more exciting time to work in marketing. For one thing, global internet penetration has broken 20%... Read more
21 May, 2008
