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Brand Rants

Making sense of international marketing and brand strategy in the information age

Tag Archive: Marketing Research

Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2

As I mentioned in an earlier post on neuromarketing, our decisions are mainly driven by neural processes that take place at the non-conscious level and can’t be influenced by our will. Kahneman (1)... Read more

7 May, 2023

Confessions of a Neuromarketer Part 3: The Brain is the Battleground

Consumer neuroscience (the most recent term used to describe neuromarketing) is a powerful tool that provides meaningful insights regarding the non-conscious processes that underlie consumer behavior... Read more

21 January, 2023