Making sense of international marketing and brand strategy in the information age
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very... Read more
3 July, 2023What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen," a recent event sponsored by the Swedish-American Chamber... Read more
7 April, 2023The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater. That was... Read more
26 September, 2012Part 1 of 2 The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it... Read more
25 July, 2012In many BtoB companies the career path to the Marketing Departmment seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers. While I... Read more
15 March, 2011Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the... Read more
28 September, 2010Today, the various services that make up a marketing campaign are siloed among so many specialized players, from Web developers to PR firms to social media agencies, that one must ask, ‘Who... Read more
17 June, 2010
