For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US companies actually venture abroad. The U.S. Department of... Read more
14 July, 2022
Chinese New Year is this week. If you are in China at this moment, you’ll probably hear many people around you say: “Fa Hong Bao”. This phrase literally means “Distributing Red Packet”,... Read more
14 February, 2018
Sean Duffy, an American marketing expert specializing in international brands, is the interviewee of Revista Grandes Marcas (Great Brands Magazine). This post is the English translation of the... Read more
28 November, 2017
