The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat it like the court jester? Under funded, non-prioritized, programs run by junior staff... Read more
11 January, 2023
Are your social media or content marketing efforts underperforming? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand?... Read more
14 March, 2023
This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poignant and oh-so-true. By far the best piece of social... Read more
26 February, 2014
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when... Read more
18 March, 2014
How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement? A premium fashion brand is unsure if it should follow back on Twitter or remain... Read more
8 May, 2014
Written by Carolin Bruder In recent years the influencer scene has increased rapidly. These days, people, especially the younger generation spends considerably more time in front of their... Read more
19 March, 2019
Written by Liliana Avila Promoting products through third parties’ Instagram personal accounts is becoming a more valid mean to increase brand awareness on social media. In this article we will... Read more
11 April, 2018
Written by Lauren Mocol Figure 1: Computer tracking and monitoring unsubscribe rates As attention spans shrink and the saturation of content grows, marketers search for ways to reduce unsubscribe... Read more
31 January, 2019
Written by Joel Isopahkala Image 1: Employer Branding should appear on every level at the workplace (ReviewTrackers, 2017) Employer branding is the process of creating the greatest workplace... Read more
2 October, 2019
Written by Emelie Wassberg Predicted to compromise nearly 74% of ad revenues by 2021, native advertising is a rising trend within the field of online marketing. Simply put, native advertising is... Read more
21 March, 2019