Written by Jessica Volk Image 1: Micro-moments in today’s smartphone society. (Pixels logo design, 2018) Remember the last time you checked your phone? Maybe you scrolled down your... Read more
28 February, 2019
Written by Viktoria Chalkidou In an era that consumer trends are changing faster than ever, some consumer trends are here to stay and some others are here to challenge brand managers and their... Read more
23 May, 2018
Written by Acamila Moreira KEY FACTS Anti-branding activities are a consequence of customers empowered by the internet and triggered by dissatisfaction and have been increasing constantly over... Read more
10 October, 2018
Neuromarketing is a hyped term that describes the use of neuroscience in advertising and marketing. It was first used by the BrightHouse Institute in Atlanta in 2002, when the company announced the... Read more
8 January, 2023