Tag Archive: Branding

Steve Jobs’ 1997 brand prophesy

Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below. It's Steve Jobs' 1997 WWDC closing keynote where he prophesied the future of... Read more

26 August, 2011

The McElroy “Brand Man” Memo turns 80

Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below. It was drab and rainy in Cincinnati that... Read more

11 May, 2011