Making sense of international marketing and brand strategy in the information age
Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation. Managing a personal brand... Read more
18 July, 2011Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below. It was drab and rainy in Cincinnati that... Read more
11 May, 2011What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth? The latest MS communication fiasco centered around their efforts to help earthquake victims in... Read more
14 March, 2011I was hoping to write this post about a new browser called RockMelt. A few people in the office suggested I try it. RockMelt claim they are “re-imagining the browser for the way people use the Web... Read more
10 March, 2011In my latest post for TalentZoo.com, How to turn your marketing up to ’11 (and good news for the rest of us), I put together a list of trends that I wish all marketers would adopt in... Read more
19 January, 2011Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort. I'm happy to report that Team Duffy raised $1,010 for the... Read more
29 December, 2010
