Five filters to sharpen your communication’s focus. TMI, or too much information, isn’t just a funny internet acronym. It’s the reason why many brands fail to get traction in the market with... Read more
19 June, 2014
How to launch a product — Apple Shows Us How It's Done With The iPHONE 5 Many companies are wondering how to launch a product. It may be apple season (with a small "a") in many parts of the... Read more
14 July, 2023
The Elf Yourself phenomenon and what it means to marketers OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf... Read more
2 December, 2009
Today I received a package from my sister who lives in Boston. Inside was something I haven’t seen since I was twelve: a box of Quisp breakfast cereal. That's because its producer,... Read more
9 June, 2009
A freelance collateral writer visited The Duffy Agency recently. She complained about the lack of opportunity in the market and blamed the changes in our industry. While I agree that the marketing... Read more
12 July, 2023
When people think about cross-cultural marketing blunders they usually think of the funny translation gaffes. There are dozens of examples. You’ve probably come across a few of these yourself.... Read more
10 July, 2023
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very... Read more
3 July, 2023
What is a Social Media Mantra? Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your... Read more
5 July, 2023
The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat it like the court jester? Under funded, non-prioritized, programs run by junior staff... Read more
11 January, 2023
Back in the day when there were many less media options, you could "turn on" your TV campaign and see results the same day. Approaching social media with the same expectations will lead to... Read more
8 September, 2022