Tag Archive: Blog

Brand Focus: Getting to the point

Five filters to sharpen your communication’s focus. TMI, or too much information, isn’t just a funny internet acronym. It’s the reason why many brands fail to get traction in the market with... Read more

19 June, 2014

The Business of Elfing Yourself

The Elf Yourself phenomenon and what it means to marketers OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf... Read more

2 December, 2009

Five DIY opportunities for marketers

A freelance collateral writer visited The Duffy Agency recently. She complained about the lack of opportunity in the market and blamed the changes in our industry. While I agree that the marketing... Read more

12 July, 2023

Social Media Mantra

What is a Social Media Mantra? Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your... Read more

5 July, 2023

Social Media ROI

Back in the day when there were many less media options, you could "turn on" your TV campaign and see results the same day. Approaching social media with the same expectations will lead to... Read more

8 September, 2022