Even though I run a digital marketing agency, I have a love/hate relationship with placing the word “digital” in front of everything we ...22 Oct 2015 2586 Views
Even though I run a digital marketing agency, I have a love/hate relationship with placing the word “digital” in front of everything we do. The reason for this incongruity was best expressed by Claire Knapp in her eloquent post titled “There is no such thing as digital marketing. There is only marketing.”
I agree. But even today, as the Internet turns twenty, we are still in a transitional stage where digital proficiency can’t be assumed when hiring a marketing agency or job candidate. Thus, the lingering need to preface everything with the word “digital” — including our current posting for a digital marketing strategist. At first, we discussed simply naming the position “marketing strategist.” Over the past week, however, we had a change of heart. After a little reflecting we realized that the traditional marketing strategist has evolved in recent years into a new species of strategist that requires its own moniker.
Our European office hired its first dedicated digital marketing strategist about six years ago. So, last week when the Swedish team decided to hire another, I told our content manager to just post the job description we wrote in 2009. Fortunately, she ignored my advice and, instead, asked our senior digital marketing strategist to write down exactly what she did every day. The list surprised us…
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.