Coke takes the social out of media

This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poign...

26 Feb 2014 3868 Views

This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poignant and oh-so-true. By far the best piece of social commentary on our anti-social social media habits since the Zombie Apocalypse meme. In its first week it has racked up over 3.6 million views on YouTube for the brand.

 

 

Kudos to Memac Ogilvy, Dubai and, in particular, the video’s copywriter Sascha Kuntze who penned lines like “The real world. Remember that? It’s the thing that happens when you run out of battery.” and “Coke’s Social Media Guard takes the social out of media and puts it back in your real life.” Brilliant.

The cure for our antisocial social media habits

Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.