Social eating or mukbang is a virtual phenomenon where people live-stream themselves eating food. How does it work and why is it so popular?... Read more
New consumer trends have been arising together with new consumer behaviors. The current trend of the agnostic shopper is challenging brands... Read more
A guide on how brands can benefit from anti-branding with an industry example through Lego and their reaction towards an Anti-Lego campaign... Read more
This post underlines the benefits of using polling on social media and why brand managers should use polling to know their customers better... Read more