The student blog of international marketing & brand development run in cooperation with Lund University
Discover the impact of Instagram on society and discuss the question that how close to reality the social network can and should be... Read more
5 December, 2018
How Instagram enables new artists to be known more easily by breaking down communication boundaries with the public and professionals... Read more
28 November, 2018
6 Tactics to Win the Attention Economy... Read more
21 November, 2018
3 Simple Steps to Rule the Instant-Everything World... Read more
14 November, 2018
Many people have been talking about the phenomenon of fake news, including the President of the US. But what are the dangers for brands? ... Read more
7 November, 2018
Discover relationship between consumers and brands in Web 2.0 using the case of Burger King and the “Angry Tweets” as an example... Read more
31 October, 2018
Taking a photo and posting it on social media before consuming a meal has become a ritual, and small restaurants can profit by surfing this ... Read more
24 October, 2018
Is privacy no longer existing when companies are collecting big data. What, how and why is it collected and what is done to prevent it... Read more
17 October, 2018
This post discusses the long-term effect of anti-branding activities on brand identity and consumer behavior, analyzing the case of Ryanair... Read more
10 October, 2018
The unboxing phenomenon is here to stay. Today, consumers trust user-generated content more than traditional advertising... Read more
3 October, 2018