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Strategic Marketing forInternational Brands

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  • About
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  • Insights
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  • Blogs
    • Brand Rants
    • BrandBase
  • Contact
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The student blog of international marketing & brand development run in cooperation with Lund University

Social eating BJ The Diva in action

Social Eating Mukbang: Earn $10’000 a Month by Eating Live

Social eating or mukbang is a virtual phenomenon where people live-stream themselves eating food. How does it work and why is it so popular?... Read more

13 June, 2018
user-generated-content-UGC-success

Your guide to leveraging user-generated content

Online chatter does matter. Discover all ins and outs of User-Generated Content (UGC) and how you can use it for your brand's success... Read more

7 June, 2018
Fund your idea (IStock, 2017)

How to Run a Successful Crowdfunding Campaign on Kickstarter

Important steps to run a successful crowdfunding campaign on Kickstarter, which is the platform that changes the game for entrepreneurs... Read more

30 May, 2018
Trends and Trajectories - Flatters & Willmott (2009) - Harvard Business Review (not an electronic source)

New consumer trend on the rise: The Agnostic Shoppers. Are you one of them?

New consumer trends have been arising together with new consumer behaviors. The current trend of the agnostic shopper is challenging brands... Read more

23 May, 2018
Social users speak, recruiting specialists should listen

HR Recruiting in the Digital Era

How to recruit the perfect candidate through employer's attractiveness ... Read more

16 May, 2018
lego manager with storm troopers

Turning the Tables – How Brands Can Benefit from Anti-Branding

A guide on how brands can benefit from anti-branding with an industry example through Lego and their reaction towards an Anti-Lego campaign... Read more

9 May, 2018
want your vote Alt tag- Image to ask for vote participation

Polling on Social Media: 6 benefits for Brand Managers

This post underlines the benefits of using polling on social media and why brand managers should use polling to know their customers better... Read more

2 May, 2018
Bob Dylan sketch with handwritten for the song times they are changing

How Content Creators like Casey Neistat are changing the way we market in the digital economy

Times They Are A-Changin: In the digital era, content creators like Casey Neistat are transforming the way of marketing and branding.... Read more

25 April, 2018
Surgeon using an Ipad

Sliced online: How social media covers the downside of plastic surgery

Plastic surgery is getting popular due to social media. This also raises an ethical concern as it only focuses on people's appearance... Read more

18 April, 2018
Instagram stats reflect the growth and impact of their commercial solutions

Influencer marketing on Instagram: reaching consumers in an advertisement avoidance environment

As social media gain popularity and advertisement avoidance attitudes online increase, influencer marketing on Instagram is getting valid... Read more

11 April, 2018
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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