Brand Focus: Getting to the point
The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communic... Read more
18 June, 2014Making sense of international marketing and brand strategy in the information age
The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communic... Read more
18 June, 2014The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more
13 May, 2014How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement A premium fashi... Read more
8 May, 2014Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014International brand positioning tips from the Amerikadagen forum on marketing small and medium enterprises abroad. I was honored by the invi... Read more
3 April, 2014Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teachin... Read more
18 March, 2014It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It w... Read more
10 March, 2014This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poign... Read more
26 February, 2014Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case.... Read more
18 February, 2014