China’s New Revolution
COMMUNISM AND COMMERCIALISM MERGE IN THIS NEW MARKETING FRONTIER This morning I delivered a speech on branding to 50 communist party leader... Read more
27 October, 2008
Brand Rants
Making sense of international marketing and brand strategy in the information age
Keeping Iceland Warm since 1926
Who says Scandinavians don’t have a sense of humor? I’m always on the lookout for local brand treatments when traveling. This ca... Read more
16 October, 2008Wanted: Account director in Sweden
Right now we are looking for an account director with solid ad agency experience to work in our Swedish office. ... Read more
16 October, 2008Barack Obama spotted in Burnout Paradise.
ARE WE WITNESSING THE BEST SOCIAL MEDIA MARKETING CAMPAIGN EVER? Politics aside, I have to hand it to brand Obama. It’s no secret tha... Read more
14 October, 2008The 4Cs: What Kotler didn’t tell you.
Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4C... Read more
14 October, 2008Your reputation up for grabs – get used to it.
Almost 70% of US on-line adults now use blogs, communities or social networks regularly according Market Tools’ August/September Insig... Read more
30 September, 2008Microsoft launches the best Apple ad campaign in history
Like most of you I saw the Microsoft spots with Bill Gates and Jerry Seinfeld when they aired in early September. I thought it was the best ... Read more
26 September, 2008Brand Rants in Chinese
在瑟瑟寒风中吃烤串，是顶顶幸福的一件事 ... Read more
24 September, 2008The Easiest Question in Marketing
I read a recent post by one of my favorite marketing authors, Seth Godin, titled “The Myth of Launch PR”. He talks about compani... Read more
12 September, 2008Free publicity – really
This afternoon I received inquiries from 40 journalists. No, I didn’t get nominated for vice president, win the lottery or father one ... Read more
9 September, 2008
